Career Paths · 5 min read · Oct 2026
Salary by Country
Market Research Analysts Salary by Country
The US median for market research analysts is $78,760. Below, the PPP-adjusted equivalent across 13 markets, modelled from US BLS data with OECD wage ratios and live exchange rates.
Pay and AI exposure
What the market research analysts salary does not tell you
Salary measures what the market pays market research analysts today. It says nothing about how durable that pay is as AI reshapes the work. Market Research Analysts currently sit at 83/100 on the AI exposure scale, in the high exposure band. A well-paid role can still be highly exposed: the question is which layer of the work you occupy.
The country differences below are wage-level effects, not exposure differences. AI compresses the same routine layer of market research analysts work in every market. To see where your own position sits and what shifts it, run the free structural reading or model the dimensions in the simulator.
13 markets
Market Research Analysts salary across countries
Median annual pay and the typical 10th-to-90th-percentile range, shown in each market's local currency.
| Country | Median | Typical range |
|---|---|---|
| United States (source) | $78,760 | $43,390 to $155,480 |
| United Kingdom | £40,800 | £22,500 to £80,500 |
| Canada | $82,000 | $45,200 to $162,000 |
| Australia | $84,000 | $46,300 to $165,800 |
| Ireland | €53,700 | €29,600 to €106,000 |
| New Zealand | $79,500 | $43,800 to $156,900 |
| Germany | 51.000 € | 28.100 € to 100.700 € |
| France | 45 600 € | 25 100 € to 90 100 € |
| Netherlands | € 60.400 | € 33.300 to € 119.200 |
| Singapore | $82,200 | $45,300 to $162,200 |
| Japan | ￥7,447,100 | ￥4,102,700 to ￥14,701,300 |
| South Africa | R 442,600 | R 243,800 to R 873,700 |
| India | ₹13,55,900 | ₹7,47,000 to ₹26,76,600 |
US figures are BLS OEWS survey data. All other countries are PPP-adjusted estimates, derived from the US median via OECD average-wage ratios and live exchange rates. They indicate purchasing-power-style equivalents, not surveyed local salaries.
FAQ
Market Research Analysts salary questions
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"I had read about AI for two years and felt informed but stuck. This gave me the first clear next step I had had in months. I took the assessment on a Sunday and had a plan by Monday."
EW
Emma Walsh
VP of Product · San Francisco, USA
"I expected another personality test. What I got felt more like a proper review of my role. The read on how exposed I am was uncomfortably accurate, and the plan laid out the steps in the same order my team had already been arguing about for months."
LH
Lukas Hoffmann
Senior Engineering Manager · Berlin, Germany
"It finally gave me words for something I had been sensing. My title suggested more seniority than my actual say in decisions backed up. The report made that gap clear, and the plan made it fixable."
IF
Isabel Fernández
Digital Strategy Lead · Madrid, Spain
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